Britton
Russell.

Founder, AdminForce
AI integration, operations & finance

MBA, Rice University
CIMA Advanced Diploma in Management Accounting

Britton helps businesses improve operations, put AI tools to use, and understand their finances. He has helped small businesses scale and served as CFO at Umoja Biopharma, Parse Biosciences, and GenapSys.

His work has included building finance and accounting functions, forecasting cash, planning for growth, and helping leadership teams make decisions with a clearer view of the business.

He also knows what it takes to put a system into use: directing ERP and materials-management implementation at Umoja and, earlier, leading development and implementation of a planning system at Shell.

Book a 20-minute intro call

You’ll work with Britton.
And the people your
project needs.

Britton leads each engagement and stays accountable for the work. Accounting, operations, administrative, and software engineering professionals join projects as needed. We agree on who is involved, what they will deliver, and how you’ll stay informed before starting.

Experience that
carries into the work.

Britton’s AI integration work includes systems for sales prospect research and follow-ups, alongside detailed financial models. AdminForce applies that combination of systems experience and business judgment to reduce manual work and improve how teams operate.

That might mean connecting an inbox to a CRM, simplifying a recurring report, or getting a new operating process in place. We agree on the workflow, the people involved, and how we’ll check the result.

What’s taking up
too much of your time?

Tell us about the repeated task, the tools that don’t connect, the project that’s stuck, or the numbers you need to understand.

Book a 20-minute intro call We’ll talk through your priorities, whether we’re a fit, and a sensible next step. No preparation needed.